Why EVs Replacing ICE Vehicles Is a Myth: Seen Through a Product Lens
“The EV revolution is coming.” We’ve heard that line for over a decade now, often accompanied by triumphant sales numbers, government subsidies, and bold forecasts that predict the end of internal combustion engine (ICE) vehicles. And yet, despite this chorus, something feels… off. The numbers are rising, but the momentum isn’t breaking through, and the reasons are more complex than we think. Electric vehicle (EV) adoption isn’t following the trajectory of other historic technological shifts — like the transition from horse to automobile. Instead, it’s stalling at a predictable point in the product adoption curve. Why? Because we’re misreading the market , ignoring product strategy fundamentals , and overestimating consumer alignment with the value proposition of EVs. But perhaps the most intriguing part of this story? The potential hidden strategy behind Elon Musk’s push for autonomous vehicles; not just to innovate , but to create...