Big, Slow, and Dying
Why Large Companies
Strangle Themselves?
Cutting costs or firing
people doesn’t make an organization healthier. Let’s get that out of the way.
It’s a desperate short-term fix designed to make executives look competent
while avoiding the real work of fixing what’s broken. So what actually makes a
company healthy? Simple: it must produce value efficiently. And if your company
is bloated, slow, and buried in bureaucracy, you’re failing at that.
The Slow Death of Big Companies
Most large, traditional
businesses are caught in a cycle of self-inflicted decay. They’ve been around
for decades, lost any competitive edge they once had, and no longer sell a
killer product that commands a premium price. Instead of adapting, they rely on
financial trickery—legal, but misleading—to hide the reality: their cost of
delivering a product or service is bloated or out of sync with the market,
leaving them at a disadvantage against leaner, more adaptive competitors.
This is the equivalent of an
out-of-shape person who, after a brutal health check-up, turns to crash diets
and medication instead of fixing their lifestyle. These companies limp along,
pretending things are fine, until—suddenly—it’s too late. And then everyone
acts surprised when they collapse.
The Efficiency Lie That’s Killing You
Here’s the biggest mistake big
organizations make: they worship efficiency. Sounds crazy, right? But
hear me out. The “efficiency” most large companies chase is an illusion.
They build organizational
structures designed for maximum utilization of people’s time—specialized
teams, rigid departments, layers upon layers of process. The idea? Ensure every
employee is busy, minimize idle time, and become a well-oiled machine.
The result? The work itself
suffers.
Work gets bogged down in endless
hand-offs, waiting in queues as it moves from one overstuffed backlog to
another. The more steps, the longer it takes to get anything done. But hey, at
least everyone looks busy, right? That’s what matters in these companies: not
outcomes, not impact—just the illusion of productivity.
The Culture of Busyness
In organizations obsessed with
perceived efficiency, busyness becomes the ultimate virtue. Having downtime is
seen as laziness or being non-productive, and weak leaders fuel the problem.
Instead of defining clear priorities, making tough decisions, and focusing on
outcomes, they take the easy escape: they give their teams “autonomy” to pick
work that feels valuable and may not actually matter. The result?
- The tail wags the dog—teams set their own priorities while real business goals get lost.
- Leaders avoid hard decisions and instead bounce from
meeting to meeting, micromanaging things that don’t move the needle.
- Employees create work to look busy, filling the
company with meaningless tasks and bureaucratic nonsense.
So, what happens when real, valuable work needs to get done? Nobody is available. And instead of cutting the dead weight, companies hire more people, ultimately adding to the inefficiency once their initial value is exhausted. The cycle continues, while leadership deludes itself into thinking they’re running an efficient operation.
The Only Metric That Matters: Cycle Time
If you want to know whether your
company is actually healthy, stop measuring busyness and start measuring
cycle time—the time it takes for a piece of work to go from start to
finish. A long cycle time with significant wait times means your organization
is a sluggish mess. A short cycle time means you’re moving fast and outpacing
the competition.
- If your company takes forever to get things done,
you’ve got too many hand-offs and an obsession with efficiency that’s
actually killing you.
- If getting anything approved feels like passing a law
through Congress, you’re drowning in bureaucracy.
Fix those problems, and everything else follows: faster decisions, better products and services, higher profits.
The Painful but Necessary Fix
So how do you turn this ship
around? Here’s the uncomfortable truth: you have to do the opposite of what
you’ve been doing.
- Stop tracking who’s busy. Nobody cares. Start
tracking whether work is flowing.
- Fix work bottlenecks instead of keeping people
occupied. When work is stuck, solve the problem instead of asking,
“What else can people work on?”
- Kill the illusion of efficiency. Accept that
some people might not be at full utilization. That’s fine. If work flows
smoothly, the business wins.
- Make real leadership decisions. Prioritize
ruthlessly. Cut useless work. Remove roadblocks instead of hiding behind
process and meetings.
This shift will feel unnatural, especially for leaders who’ve spent their careers in the old system. It will feel inefficient. It will feel wrong. That’s how you’ll know you’re on the right track.
But if you don’t make the change, don’t act surprised when you end up like the 52% of Fortune 500 companies from the year 2000 that no longer exist. Your company isn’t too big to fail. It’s just big, slow, and dying. Unless you wake up and do something about it.
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